Gap is trying to stay relevant with Gen Z. In May, Fabiola Torres was hired as Gap's first global CMO...
Blueprint
Many marketers are eager to learn what generative artificial intelligence products can do for their brands. But before everyone gets...
Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only...
Data and insights company Kantar has launched Blueprint for Brand Growth – a new “essential recipe” to help businesses expand....
For two years and counting, Dentsu has made incisive organizational changes that include replacing an entire cohort of senior leaders...
Personal branding can seem like somewhat murky territory. If only there were some kind of guide you could follow while...
Fifteen months ago, as the world began to go into lockdown mode, Heide Palermo and I began to host a...
As the Chief Marketing and Communications Officer of Mastercard and President of the Healthcare Division, Raja Rajamannar discusses how creating...