When PepsiCo ended its decade-long sponsorship of the Super Bowl Halftime Show last year, the food and beverage giant leaned...
Bowl
In its first earnings report since the high-profile Dominion lawsuit settlement, Fox posted a $ 50 million loss for its...
A relaxed, vulnerable, behind-the-scenes moment with an athlete or celebrity is one of the most coveted commodities of the digital...
AUCKLAND, Today: American citrus growers Sunkist has appointed Mango Communications Aotearoa as its PR and social agency for the New Zealand...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Palm Readers Panera is an early adopter of...
The Super Bowl has always been a promotional pageantry for brands – but this year’s ads were unique in that...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shop ’Til You Drop Instagram will shut down...
SYDNEY, Tuesday: B&T’s UK-based tech editor Tom Fogden summarises the Super Bowl: “Reportedly, there was an American football game on...
Whether you watched it for the sport, the iconic half time show, or simply for the ads (we know what...
Whether you watched it for the sport, the iconic half time show, or simply for the ads (we know what...