Publishers are getting ensnared in the filters used by many advertisers to combat the YouTube brand safety crisis.Earlier this year,...
brand safety
The interactive video ad server Innovid has acquired Taykey, a company that uses machine learning to extract contextual information about...
New York Life is in the insurance business – but the brand also has to protect itself.Marketers today have several metrics...
Do ads for STD self-testing kits count as sexual content? If medical and recreational marijuana use is legal in California,...
In a blog post Wednesday, Facebook’s VP of global marketing solutions, Carolyn Everson, acknowledged that some marketers are “feeling uneasy”...
While Google claimed advertisers are returning to YouTube, new data from Standard Media Index reveals advertisers really did tighten their...
Every vendor in the supply chain takes its cut before a CPM goes to work, and that includes a fee...