Loyalty NZ knew it had a significant task on its hands revamping the known and loved Flybuys rewards programme. Yet,...
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Key Insight: Contextual data, including cultural insights, should supplement customer data to help brands respond to unexpected events like a...
This week, Denny's unveiled a new advertising campaign to say that it's open for business--and making it safe for customers...
Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus...
It never ends. COVID-19 outbreaks and lockdowns of varying degrees in states such as Texas, Florida, Arizona and California mean...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Marketers have become increasingly conservative in their quest for brand safety. They’ve gone from blocking ads next to content that...
Brand safety is not a static concept. COVID-19 has surfaced how using brand safety as a blunt instrument can de-monetize...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Global Effort The World Federation of Advertisers (WFA)...