Mediaocean, the de facto software for most US TV advertising, has agreed to acquire the ad tech and analytics startup...
Broadcast
TBS and TNT try to be “brands that live outside of television,” said Karina Kogan, SVP of digital media and...
Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share...
Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat...
Nexstar Media Group revealed on Thursday its intent to acquire mobile video platform LKQD for $90 million.The all-cash transaction is...