The first slur against programmatic, dating to about 2008, was that RTB stood for “race to the bottom.” In the...
Business Insider
Business Insider’s parent company, Insider Inc., launched its first-ever ad campaign on Wednesday to make sure its ad partners know...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Because 30-50% of direct campaigns on Business Insider transact on a viewable CPM, getting those campaigns to deliver the contracted...
By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice....
While private marketplaces (PMPs) and preferred deals are predicted to outpace open exchange buys by 2018, their rate of adoption...