Ahead of the 2024 Cannes Lions festival, ADWEEK asked creatives who have either won a prestigious Cannes Lions Award or...
Campaigns
Cannes Lions has revealed the Dan Wieden Titanium Lions shortlist, one of the most prestigious prizes in the advertising industry....
Brian Wieser recently forecasted that, by 2027, linear and streaming TV will lose up to 25% of available impressions. To...
AUCKLAND, Today: VML New Zealand, alongside Statistics NZ and Health NZ, will present two behaviour change campaigns at the North...
Last year, rapper Lil Yachty made the unusual move of adding his 11.3 million Instagram followers to his Close Friends...
The Out of Home Media Association Aotearoa has announced the launch of the OOHMAA Awards – ‘The Speccies’ – to...
Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a...
When there's good news and bad news, tradition says you start with the positive, so here goes: 40 U.S. states...
TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing...
Advantage+ Shopping Campaigns (ASC) have been among Meta's most high-profile ad product launches in the last year, but some marketers...