When it comes to brand partnerships, some content creators want to do more than show up in front of the...
Campaigns
Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed...
Approximately one in four people in the United States, a total of 61 million Americans, live with some form of...
One of this year's most resonant spots entered Adweek's 30 Best Ads of 2022 list at the last possible moment....
Meta rolled out Advantage+ shopping campaigns for e-commerce and retail advertisers in August. Now, the artificial intelligence-powered ad solution has...
AUCKLAND, Today: AUNZ tech platform Seedooh has launched “the world’s first” independent cinema-based ad-verification technology, promising “a new level of...
Advertisers are shifting their holiday campaign strategies this Black Friday and Cyber Week, moving down the funnel in response to...
TV advertising is in the middle of a tectonic shift. GRPs are out, and impressions are on their way in....
Ocean Spray is assembling its cross-channel campaigns for the holiday season – and just producing and managing the video assets alone...
This Halloween is shaping up to be a big one. Scary big. S&P Global Market Intelligence forecasts U.S. households are...