Tricia Melton affectionately refers to her CMO role as being "a kid in a candy shop" and, considering the brands...
Campaigns
Comscore and Yahoo have partnered in a connected TV deal that aims to bring brand protection to streaming ad campaigns....
Signal loss means Meta must get creative with its approach to targeting and measurement, including boosting its investment in artificial...
When someone is experiencing hardship, it's not always easy to know what to say. Hopeful words can come across as...
The Cannes Lions International Festival of Creativity came roaring back to the real world this year after two years of...
Marketers who are curious about the bias in their campaign targeting can put their media plans to the test by...
Meta kicked off two new marketing campaigns Tuesday aimed at highlighting the benefits of the metaverse. "The Impact Will Be...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
When tracing the origins of her interest in advertising for Adweek, Tracey Chan recalls a childhood memory that ultimately led...
The One Show's 2022 winners reflect a year of challenge and innovation, in which the heavy cost of old systems...