Marketers who are curious about the bias in their campaign targeting can put their media plans to the test by...
Campaigns
Meta kicked off two new marketing campaigns Tuesday aimed at highlighting the benefits of the metaverse. "The Impact Will Be...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
When tracing the origins of her interest in advertising for Adweek, Tracey Chan recalls a childhood memory that ultimately led...
The One Show's 2022 winners reflect a year of challenge and innovation, in which the heavy cost of old systems...
Burger King has decided to part ways with agency David after the fast-food chain named independent agency O'Keefe Reinhard &...
By Erik Brydges, Head of Political at Xandr Imagine: You are a political trader, and it’s 7 p.m. on a...
Some love stories look like poetry in motion--swoon-worthy stories that are passed down for generations as examples of true devotion....
For brands, the Paralympic Games are often regarded as a golden opportunity to express support for the collective disabled community....
The numbers alone tell an impressive story: retail sales of plant-based food in the U.S. topped $ 7 billion in...