As a longtime loud-and-proud stoner, Seth Rogen knows what he likes in his weed. In a word: potency. So, sorry...
cannabis
A new movie called Barb & Star Go to Vista Del Mar, billed as escapist entertainment for Galentine's Day, is...
Assessing a customer’s lifetime value (LTV) usually requires observing that person’s purchase behavior over time. But there are more efficient...
There are a few historic truisms about cannabis: It sells itself, and it's recession-proof. The latter has proven to be...
Green Wednesday, a nascent holiday in the cannabis universe, came out with buds blazing in 2020, showing triple-digit sales spikes...
Cannabis connoisseurs, even with their well-earned reputation for being super chill, aren't immune to the fear of missing out, especially...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
When Oregon voters decided this week to legalize psychedelic drugs--the first state in the country to do so--it brought the...
In states where cannabis is legal, local governments designated dispensaries as an essential service when COVID-19 hit. In lockstep with...
It’s high time programmatic became available to the budding cannabis industry, which is projected to hit $8 billion by 2020,...