As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch...
challenges
In December, the marketing technology firm Epsilon named Jeff Smith its new chief marketing officer. Smith succeeds the company's former...
The pressure to have a "perfect" smile is intensifying. In a recent survey by Censuswide and Colgate, nearly 65% of...
Taco Bell is often a go-to spot for late-night cravings, but a new campaign starring Jason Sudeikis aims to lure...
Google’s Chrome Privacy Sandbox aims to offer an alternative for a cookie-free future, built on privacy principles defined by the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI? More Like “Ehh, I Don’t Know About That”...
In this week's episode, we sit down with David Cohen, CEO of IAB (Interactive Advertising Bureau). During the conversation, Cohen...
Now is not the time for marketers to avoid conversations about periods or explosive infant pooping: Now is the time...
When a campaign focused on LGBTQ+ communities wins on the awards circuit, the reality of industry rainbow-washing forces me to...
With over 100M active users in just four months after its launch, ChatGPT claimed nearly half of all unique visitors...