When it comes to influencers, leading brands are thinking small. They're turning to micro-influencers--real people with real influence. Although they...
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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Even cultural moments can come down to a science. At least that's what audience intelligence platform Pulsar and "global generosity...
Sayonara self-attribution. Apple is making a tweak to SKAdNetwork in iOS 15 that will strip the big ad platforms, including...
As part of the Adweek Sustainability Playbook, NHL VP of Sustainable Infrastructure and Growth Initiatives Omar Mitchell shares how the...
Electric racing sport Formula E has tasked Uncommon Creative Studio to develop the communication of its new brand positioning "Change....
Amazon provided the spark for a surge in retail and commerce-based advertising. That surge has now reached fever pitch as...
Zavy’s latest research shows how corporate social responsibility can help a cause – and your brand. Zavy has launched a...
Few names in ad tech are more notable than Brian O'Kelley, inventor of the online ad exchange, the former CTO...