As advertising has become increasingly obsessed with “outcomes,” nearly every channel has been re-cast as a performance channel. CTV is...
Channel
In 2019, NBCU created a new role – EVP of ad ops and platforms – to unify its ad tech, data and...
The deal measures the MovieSphere FAST channel and MovieSphere Gold digital network. Adweek Feed
Chris Cuomo teams up with Bill O’Reilly and Stephen A. Smith for NewsNation town hall. Adweek Feed
Digital billboards across Aotearoa New Zealand will now deliver real-time warning information during severe weather events. Kiwis already receive information...
In today’s outcomes-driven ad market, out-of-home (OOH) media is still playing catch-up with digital-native channels in the measurement race. The...
The TV landscape is changing under our feet. Streaming has finally surpassed broadcast viewership, and it’s unlikely the wheel will...
The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display...
L'Oréal Paris and British broadcaster Channel 4 each won a Film Grand Prix at Cannes Lions 2025. Adweek Feed
John Matts is now president, while Jessica Tasler Noble has been named chief culture officer at Hallmark. Adweek Feed