Ad tech companies are buying gaming companies, and gaming companies, like Zynga, are buying ad tech. In May, Zynga, maker...
chartboost
Zynga is buying in-app growth and mobile monetization platform Chartboost for $ 250 million. It’s an excellent exit for a...
Influencer marketing often gets lumped in with vapid Kardashian nonsense, PewDiePie antics and top-of-the-funnel fluff. But there’s no reason sponsored...