TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences...
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"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane...
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Nielsen and Comscore take a lot of heat for moving too slowly and failing to provide the sort of cross-channel...
"On TV And Video"is a column exploring opportunities and challenges in advanced TV and video Today’s column is written by...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Most marketers don’t trust the data they’re using and they have no simple way to assess its quality.Of the 80%...