Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce...
Claims
Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform owned...
Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations....
AUCKLAND, Today: Dune: Part Two has outperformed all films since the July 2023 Barbenheimer event, boasting the largest opening weekend....
European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle...
Soda brand Poppi will bring its vision for the future of soda to Super Bowl 58 in a 60-second spot...
Without data to back it up, sustainability in business feels more self-promotional than productive. Although more companies are promising to...
It seems to be part of modern human behavior that when something is considered old and passe that people put...
ArcSpan's new DMP, called AMS, was specifically built to organize a publisher’s first-party data into buyable contextual audiences and also...
Terms like "net zero" and "carbon neutral" are becoming more commonplace in advertising as companies seek to promote their climate...