Social media companies don't want to be called "social media" anymore. Plus: Claritas has hired Jefferies as a banker and...
Claritas
Audience data company Claritas hired investment bank Jefferies to pursue a sale, according to two sources familiar with the matter....
Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities. The post Claritas Acquires Measurement...
Claritas acquired the CRM and identity company AcquireWeb on Tuesday, the third in a yearlong buying spree as Claritas revamps...