McDonald’s New Zealand and DDB Group Aotearoa are reminding Kiwis to stay safe and “Make it Click” when they get...
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If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Performance Power Play Apple is following the...
After years of courting lower-funnel performance budgets – and charging on a cost-per-click basis – Outbrain foresees further growth in attracting...
Un-Cornering The Market For years, the public market was quicksand for ad tech. Investors were unimpressed by early public companies...
Instagram is running a test of More Like This, a feature that serves users who engage with an ad on...
After a competitive pitch, GroupM agency Mindshare has been awarded the media account for online shopping mega sale event Click...