Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants Usage? What if streaming TV content...
Clouds
LiveRamp continued a run of strong growth when it reported earnings on Thursday. The company returned to Q4 profitability with...
Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk...
Ad tech and cloud tech are converging; there’s no doubt about that. But how much of ad tech will get...
LONDON, Today: The Financial Times (via WARC) reports that brands are spending more on TikTok, as the numbers continue to...
The data clean room category can be split into walled garden giants – Google, Amazon and Meta – and independent...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the...
Keith Eadie, VP and GM of Adobe Advertising Cloud and head of product for Adobe Analytics, is a man confident...
This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity and Segment....