Quantcast began monetizing its consent management platform (CMP) business for the first time on Thursday with the launch of Choice...
CMP
The IAB Europe and the IAB Tech Lab on Thursday released a second version of the Transparency and Consent Framework...
LiveRamp has acquired the consent management platform (CMP) Faktor, the company said Thursday. Terms of the deal were not disclosed....
IAB Europe has notified vendors of changes to its consent management platform (CMP) program, which registers companies that collect and...
When GDPR took effect in May, Google told publishers and ad tech vendors it expected to implement the IAB Europe...
Publishers who use a consent management platform (CMP) saw CPMs rise 9% and fill rates go up 5% post-GDPR, according...
Google is reversing its policy for its consent management platform (CMP) that initially capped at 12 the number of vendors...
Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB...