After a fierce semifinal round, only two brands are left standing in this year’s March Brandness tournament, powered by Nativo’s...
CocaCola
The Coca-Cola company has selected incumbent WPP and Publicis Groupe as finalists in a closed door review of its U.S....
There's nothing like heading home for the holidays. But if that home happens to be generated by artificial intelligence, controversy...
German grocery chain Lidl is taking Coca-Cola's iconic Christmas Caravan head-on in the U.K. The food retailer, which operates more...
From Oct. 23-25, marketing leaders from top brands and agencies convened in Banff, Canada for The Gathering 2024. Founded in...
After a stronger-than-expected second quarter, which saw net sales increase 3% to $ 12.4 billion, the Coca-Cola Company has raised...
Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand's latest campaign tosses the...
Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning...
K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences,...
In 2021, Coca-Cola handed WPP its $ 4 billion ad account. At the time, it gave new bespoke agency Open...