Advertising agency DDB Aotearoa has locked in a second year of its Takitoru Uplift programme, following overwhelming support from staff...
Continue
Tuesday, November 12 Fox News' Jesse Watters Primetime won the total viewer battle, while Gutfeld! was the most-watched program in...
Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller...
Paramount is shuttering its Paramount Television Studios division and transitioning all current PTVS and development projects to CBS Studios, according...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Generative Generation A pivotal moment for the...
BuzzFeed seems almost resigned to digital media’s downward spiral. Its ad revenue has been plummeting since going public at the...
Google’s protestations about TrueView's media quality aside, two questions remain: Why is any of this happening, and why is change...
Howdy! Welcome to the AdExchanger Commerce Media weekly newsletter. I’m James Hercher, senior editor, and this week’s dispatch will examine...
A week after wrapping its upfront talks, NBCUniversal announced Peacock climbed to 24 million subscribers, a gain of 2 million...
I’m James Hercher, AdExchanger senior editor and your guide this week as we contemplate Temu, an empty shell of an...