Nielsen’s been through the wringer this year. After underreporting local TV viewing during the pandemic, long-standing frustrations in the television...
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Anne Lipsham and Qassem Naim, Head of Media Strategy and Data & Tech respectively at change agency FCB Media, on...
After years of complaints about shortcomings in TV audience measurement options and Nielsen's recent rating miscalculation, major media companies are...
The start of the school year means extra expenses for families, and with the uncertainties surrounding Covid, these pressures are...
The force is strong with Disney. The company is leveraging its movie franchises and original content pipeline to hyperdrive a...