TV inventory shrinks as supply paths proliferate. To help organize the chaos, video ad server Innovid launched a new supply-path...
Create
Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs...
Tomorrow the Wellington Phoenix men’s and women’s team play a historic double header at Go Media Stadium Mt Smart, the...
In 2022, TikTok launched Effect House, a desktop tool allowing anyone to create augmented reality filters for TikTok. Now, the...
AUCKLAND, Wednesday: TBWA\NZ and 2degrees has launched “a fun summer retail campaign using AR, geolocation, and weather integration technology”. The...
NEW YORK/LONDON, Today: WPP this morning announced a major evolution in its offering to clients with the merger of Wunderman...
AUCKLAND, Today: “The best Te Wiki o te Reo Māori projects are the ones that exist all year round, like...
AUCKLAND Today: Brand, innovation, and venture studio Previously Unavailable is joining Special by offering a second scholarship to support more...
With the rise of AVODs and FAST channels, and the TV landscape changing more than ever before, it's easy for...
Angela Spain, Managing Director of public relations consultancy Archer, unveils the secret to creating stories that not only grab attention...