With more women than ever before working in the NFL, Los Angeles Rams CMO Kathryn Kai-ling Frederick sees the opportunity...
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Not all streaming services are designed for the living room TV. Some companies are finding their niche reaching audiences in...
The Snapchat camera offers a "Tone" tool that is designed to "improve your Snaps by fixing exposure issues." Our guide...
For every 10 people flying any given Delta Air Lines flight, just four are members of the Airline's loyalty program,...
Creating content on your own can be simple and fun, and the only struggle tends to be coming up with...
After many years of asking, New Zealand media agencies now have a single Out of Home (OOH) planning and measurement...
Elise StiefermanDirector of Marketing & Business Strategy“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
Vertical video won the user-generated content wars long ago. If you see someone filming with their phone in landscape, they...
Everything old is new again. Surveys are on the rise, marketers are turning their attention to media mix modeling (MMM)...
Physical retail is an extension of Wayfair and its brands' mission to transform how people shop for home furnishings and...