Facebook’s Marketing Partner (FMP) program is getting a bit of a facelift with the addition of new badge categories and...
Creative
Zipcar was driving itself mad running prospecting and direct-response videos on YouTube.Testing and targeting video creative on YouTube isn’t easy....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
For large CPG brands like Conagra that typically generate the most awareness through mass reach, hyperpersonalized video creative hasn’t always...
Media agencies know how to find the right person at the right time, thanks to the growth of programmatic. But...
Mobile creative is a Catch-22.While rich media units are engaging, they’re expensive to make and tougher to scale than programmatic...
Programmatic is smart but you need the right message Programmatic marketing has the potential to make truly responsive media a...