This article was originally published Dec. 17 In 2024, creators took center stage for marketers. Brands began to view them...
Creator
Omnicom's acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology...
Food influencer Molly Baz has launched her own mayonnaise line, called Ayoh. The move marks her entry into the condiment...
Cue the "In Memoriam" music. It's time to say R.I.P. to traditional celebrity brand deals. During a panel on crafting...
AUCKLAND, Today: Pure SEO, a top digital marketing agency, is excited to welcome Nam Woon Kim as its new Digital...
In the volatile world of cancel culture, who holds the power to make amends? Mistakes are bound to happen now...
Rickey Thompson is a well-known name since the days of Vine, and now TikTok. He is passionate about sharing his...
Artificial intelligence influencers offer a cost-effective, continuous presence on social media, and save time for brands running user-generated content campaigns....
As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the influencer-writer-speaker has...
On Friday, skincare brand Cetaphil dropped a regional Super Bowl ad about a real father and daughter bonding over football...