Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand...
Credits
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout...
Late last summer, television host and comedian John Oliver used this metaphor to describe carbon offsets: " like winning a...
Greg Via broke into sports marketing by helping Michael Jordan sell Gatorade. He pulled Derek Jeter, Roger Federer, Tiger Woods...
Ecommerce platform BigCommerce teamed up with TikTok on an initiative to entice advertisers to the video creation platform with ad...