On the surface, LinkedIn’s plan to acquire cross-device data company Drawbridge may seem like a head scratcher. What does a...
cross-device matching
LinkedIn is buying Drawbridge.The acquisition was announced quietly on Tuesday via a mere mention buried in a blog post, and...
Drawbridge, one of the last major cross-device indies, is selling its US media business to location data platform Gimbal, shutting...
Tapad launched a product on Tuesday that lets telcos stitch their first-party data to Tapad’s device graph – which Tapad...
Cross-device provider Tapad is offloading its media business with Brand Networks, a social marketing tech firm that serves large retail...
The cookie is under pressure.On Tuesday, Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can...
Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as...
Even vendors need vendors.On Monday, cross-device provider Screen6 launched an offering called The Hub that Chief Strategy Officer Keith Petri...