Fragmented data is a real and lingering problem for marketers. The question is whether a customer data platform (CDP) is...
data management
The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and...
Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake...
Personalization is a top agenda item for most brands, but data management technology still leaves something to be desired.Machine learning...