While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and...
debate
The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more...
Since the ANA revealed last summer that 15% of annual ad spend goes to made-for-advertising (MFA) sites, ad tech vendors...
A gadfly has the floor at his local city council meeting, and he's brought along visual aids to make his...
Last night, over a million New Zealanders tuned in to the first live Leaders’ Debate between Chris Hipkins and Christopher...
There isn’t going to be one single resolution to the measurement debate. The TV market will most likely end up...
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech...
Lobbying typically gets a bad rap, conjuring images of backdoor deals corrupting politicians with money. But over in Finland, a...
There are many important topics in the world worth debating and the world's largest fast food chain McDonald's has taken...
The Government’s spending on PR is under scrutiny following criticism from various parties about Waka Kotahi’s PR team more than...