Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a...
Difference
AVOD is the same thing as FAST … right? Not so fast. Despite dozens of streamers, programmers and publishers crowding...
Connected TV has been a buzzword for years, but its categorization distinct from other over-the-top (OTT) media was only made...
PARIS, Thursday: Amsterdam agency Cloudfactory has launched a new campaign – No Bias. No Excuses – for the Epica Awards...
In the ideal scenario, performance and brand marketing work hand-in-hand to drive business. The first step for marketers to achieve...
NEW YORK, Thursday: The One Club for Creativity has named Colenso senior art director Haylie Craig as one of only...
The structure of the World Wide Web Consortium can be confusing, since thousands of technologists across hundreds of companies participate...
Ahead of the Kentucky Derby each year, Adweek takes to the streets of New York to quiz random people about...