Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with...
DMP
BuzzFeed thrives on using data to inform its advertising programs, social strategy and editorial.But its cookie-dependent data-management platform (DMP) had...
As the governing body for professional surfers globally, the World Surf League (WSL) promotes the sport to both casual fans...
"The Complete Guide to CDPs" is presented by mParticle. The customer data platform (CDP) is the new “it” acronym, an...
Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report,...
One would think Time Inc., which under new parent company Meredith will lay off 1,200 as well as restructure its ad sales...
Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly...
Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake...
MGM Resorts International’s media, ecommerce and analytics teams used to work in silos.“You’d have one team in analytics sending out...
About a year and a half ago, global beauty manufacturer Coty realized it needed to get a grip on its...