Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against...
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Sharing enough detail without being overwhelming is a difficult balance to strike, and there’s no perfect answer. But one thing...
We’re living in a new reality, and the ad industry has to accept some home truths about itself if it...
Editor's note: This is the third in a three-part series on what brands should do before entering Web3. Web3 does...
In 2013, BrewDog founder and CEO James Watt said he'd rather take his money and "set fire to it" than...
On Tuesday, Ticketmaster enjoyed their largest ticket sales day ever, selling over 2 million tickets to Taylor Swift's upcoming The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Even The Whales Are Small Fish Microsoft...
TFW you think you have a date to the dance … and then it turns out you don’t. On Tuesday,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Unilever, one of the world's biggest advertisers, no longer has a dedicated chief marketing officer (CMO) role. Since April 2022,...