In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that...
Doing
Advertisers often talk about supporting Black- and minority-owned media companies. It’s Mark Prince’s job to help them turn those pledges...
PARIS, Thursday: What are under-13s doing on social networks? French agency Heaven made some startling discoveries when they asked Euro...
Vertical video won the user-generated content wars long ago. If you see someone filming with their phone in landscape, they...
Streaming has a Hispanic underrepresentation problem. Hispanic Americans accounted for nearly 20% of the US population in the latest census...
Every day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all...
The fact that online advertising has a carbon footprint is starting to take hold in the public consciousness. GroupM, Publicis...
After over two years of Covid, we’re all feeling completely over it – but none more so than the people...
Rory Gallery says local ad agencies risks disrespecting their audience, and that a mindset shift is needed if creatives really...
Multiple companies, from Apple to WPP, have ceased operations in Russia following the country's invasion of Ukraine. And that sits...