What will it take for advertisers to actually buy campaigns based on attention metrics? That was the question at the...
Else
Alphabet is so big that, even when it’s growing slowly, it’s still outpacing competitors. On Tuesday, the company reported earnings...
AI was a hot topic at Cannes Lions, while Elon Musk used the festival as a shot at redemption for...
Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns...
Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as...
In 1964, Supreme Court Justice Potter Stewart famously defined pornography by not defining it: “I know it when I see...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach This LG, Samsung and Vizio all love bragging...
Google Ad Manager is still the dominant supply-side platform – but the race for second place is tighter than ever. Forty-six...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: What Else? appeared first on AdExchanger. AdExchanger
Minnesota is known for many things, from lively music scenes to great food and beyond. For many anglers, a major...