With its $4.4 billion acquisition of Epsilon/Conversant, Publicis Groupe becomes a data controller – and that ups the regulatory ante under...
epsilon
Publicis acquired Epsilon on Sunday primarily for the latter’s expertise in working with first-party client data. But Publicis got a...
When Publicis acquired Epsilon for $4.4 billion on Sunday, it put a big emphasis on the value the company brings...
Publicis Groupe’s $4.4 billion purchase of email marketing and data company Epsilon on Sunday comes down to three words: first-party...
Agencies need access to unique data sources to bring strategic value to their clients.Publicis said Monday it is in talks...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Claws Down The bidding war between Comcast and Disney for...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
After being acquired by Epsilon, Conversant had two big challenges. First, continue combining its own disparate technologies into a single...