The Trade Desk and Google are locking horns on pending industry specifications designed to bring transparency to programmatic buying.Why? The...
exchange bidding
Jason Bigler, who has headed up Google’s sell-side business since April following Jonathan Bellack’s exit, wants publishers to know that...
Google held a meeting Thursday with its top publisher partners to discuss numerous new product changes, collectively called “unified pricing,”...
The second-price auction is crumbling.All the major exchanges/SSPs – with the exception of Google AdX – are rolling out or...