If you've ever wanted to drink a glass of bourbon in Gotham, now's your chance. Today, Warner Bros. Discovery announced...
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Over the past three months, The New York Times has been using generative artificial intelligence to align a brand's campaign...
Six ad firms--including four that buy online ads and two whose technology helps sell ads--have told ADWEEK that they are...
Monkey D. Luffy may rival Mickey Mouse as one of the world's most recognizable cartoon characters, but the treasure hunter...
Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the...
Brands that didn't buy into Copa America coverage will have to watch the tournament final from home like any team...
Shake Shack added a secret sauce to its latest advertising campaign: generative artificial intelligence. The burger joint used full service...
Last year, Mastercard chief marketing and communications officer Raja Rajamannar invited the company's chief financial officer, Sachin Mehra, to co-lead...
Adtech firm Sonobi is pursuing a sale via investment banking firm BrightTower, according to three sources familiar with the deal....
Supply-side platform (SSP) and data business 33Across has been pursuing a sale via investment banking firm Centerview Partners, according to...