Streaming TV continues to get all of the attention from advertisers. Much of this excitement is coming at the expense...
Fast
A reminder to all Kiwi marketers: the deadline for the 2024 Effie Awards Aotearoa is fast approaching on Tuesday, July...
The next Google Search core update is expected in “the coming weeks.” Plus, The TV industry moves slowly, but it’s...
Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren't making many upfront...
A new report from measurement firm Comscore has shed light on the popularity of Roku, both as a streaming service...
The more new FAST channels there are, the harder it is for them to stand out to advertisers that have...
In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At...
CTV is growing FAST amid the ad industry's record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising...
Tastemade taps Wurl for performance marketing campaigns that direct viewers to its FAST channels while lowering customer acquisition costs. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AI? More Like “Ehh, I Don’t Know About That”...