New research by Val Morgan Cinema and Kantar has confirmed cinema is a powerful campaign driver among youth audiences. Val...
Finds
Phoenix Fox reporter Nicole Krasean found the creature it seems everyone's been looking for since, well, forever. Bigfoot or Sasquatch,...
Meta and X gave the green light to AI-generated ads that called for the gassing of immigrants in concentration camps...
Contrary to popular belief, audiences actually paid more attention to ads during the election, according to new data from The...
OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee...
The evolution of influencer marketing has brought unparalleled opportunities for brands. But it's also created some murky tactics, including undeclared...
Mercy Hospice has unveiled its refreshed retail brand, For Mercy, as a way to attract a more diverse audience to...
Whittaker’s is having to look to other cocoa bean sources across Africa to combat global supply shortages. To date, Whittaker’s...
Stagwell chairman and CEO Mark Penn can't tell you who will win the upcoming presidential election. But he can give...
There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t...