Jason Bigler, who has headed up Google’s sell-side business since April following Jonathan Bellack’s exit, wants publishers to know that...
first-price auctions
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
As all online advertising exchanges – including Google – switch to a first-price auction format, marketers and publishers can trust...
Bid shading is a technique buyers use in first-price auctions to avoid paying too much, and its importance has increased...
Google will move to first-price auctions for Google Ad Manager, its publisher exchange and ad server, by the end of...
The switch to first-price auctions last year is causing programmatic buyers to pay more, according to research from media agency...
The second-price auction is crumbling.All the major exchanges/SSPs – with the exception of Google AdX – are rolling out or...