Current inefficiencies in programmatic auctions are manifold: bid duplication, misguided traffic shaping and volume bias among DSPs. Header bidding turned...
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A couple of research scientists are big fans of a fast-growing coffee brand called Goodboybob, but they'd like to put...
To promote its new electronic vehicle, the Q4 Sportback e-tron, Audi France wanted to create a sustainable digital and video-on-demand...
Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of...
Megan Thee Stallion, aka the "Hot Girl Coach," has landed in Planet Fitness' orbit as "Mother Fitness," and she is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have...
TurboTax will be back in the Super Bowl for the 11th straight year, but this time with a different take...
Dove and Nike have teamed up to launch the Body Confident Sport program with a mission to boost girls' body...
Comedy and entertainment media company Literally Media acquired men's lifestyle and entertainment title Mel Magazine from Recurrent Ventures Friday, according...
The year was ‘91 when egg and beetroot came together in perfect, delicious harmony with the creation of the iconic...