Volkswagen Group has promoted from within to fill the vacant global chief marketing officer (CMO) space at its eponymous brand,...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. REPORT IT! Meta’s ad platform misfired again last...
Caitlin Clark wore an Iowa jersey while breaking the NCAA women's basketball scoring record, but State Farm, Nike, Peacock and...
This year, the Super Bowl wants to give viewers movie trailers that make them Marvel. Heading into Sunday's game between...
Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less...
New Zealand brand activation agency The In Group is poised to achieve new levels of growth after being acquired this...
M&M's is back advertising in the Super Bowl this year, with a new creative strategy that centers celebrities as the...
On this episode of the Marketing Vanguard podcast, host Jenny Rooney sits down with Heidi Cooley, chief marketing officer of...
Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than...