When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it...
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As though there wasn't already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad...
Embarking on a bold journey, Barry's has launched 84 studios in 14 countries, setting the stage for an even more...
Bath & Body Works is celebrating the holiday with a new campaign that touts its medley of fragrances and a...
The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in...
To increase public interest in South Korea's cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of...
AUCKLAND, Monday: For the first time since 2018, a new Kaló brand campaign from Meadow Fresh, in collaboration with DDB...
From wildfires raging in Canada to devastating flooding in large portions of the Northeast, the severity of natural disasters isn't...
AUCKLAND, Monday: Elizabeth Beatty has joined StanleySt as managing partner. Group MD Greg Partington said: “Her rich and diverse experience...
AUCKLAND, Monday: NZ-owned communications, design, digital and media has created true holiday vibes with its latest campaign for 1Cover Travel...