The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how...
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Every brand is focused on moving mouses away from that dreaded black box: the rectangular "Skip Ad" option at the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hungry For More The movie “Minions: The Rise of...
CTV presents an exciting opportunity for the midmarket and emerging brands and agencies – if they can leave some of...
Jane Stanley, CEO Hearts & Science AUNZ, has spent the last week at Cannes Lions 2022 on the Innovation Jury overseeing entries...
A cheeky and hopeful new campaign for Auckland property development company Du Val Group attracting the attention of first home...
CANNES, Wednesday: Cannes Lions International Festival of Creativity, a week of big ideas, big stars and big boats. This is...
An interview withKumaran RamanathanPresident“The Sell Sider” is a column written by the sell side of the digital media community. Foundry,...
When tweets go viral, it's not always great for brands--it can be for a faux pas, a perfectly timed meme...
Sam’s Club, the membership-based retailer owned by Walmart, recently rebranded its advertising business as the Member Access Platform (MAP) as...