Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and...
Frontier
From sonic branding to perfumes and restaurants in New York and Sao Paulo, Mastercard has leveraged almost every sense to...
The first step in the retail media evolution is for every retailer to create its own data-driven ad platform. Check....
At its core, marketing is human psychology applied in a business ecosystem. Marketing has always endeavored to build emotional connections...
Recently, my husband got an unexpected text. It was from our Samsung fridge, letting us know it was time to...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting...