When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account...
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The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet
One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study....
Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Of The Game In September 2021, Google...
130 underrepresented members of the global creative community and emerging talent will be given access to Cannes Lions through its...
Guest column byLauren LittlejohnDirector of Data Science“Data-Driven Thinking” is written by members of the media community and contains fresh ideas...
Reddit's new search experience is fully rolled out to web users, with design updates for its Android and iOS applications...
Retailers have high hopes for the 2021 holiday season and Walmart, the largest U.S. retailer for more than 30 years,...