First-party data collection is the name of the game these days for many big consumer brands. And, in most cases,...
Game
AUCKLAND, Today: Gaming is booming worldwide, yet New Zealand often gets left out of the global gaming spotlight. Despite this,...
The King in the North has returned. Today, Zynga is rolling out the global launch of its new mobile game,...
Brands showed up for WNBA All-Star weekend just as fans and broadcasters gravitated to a league that's increasingly made of...
AUCKLAND, Today: Rugby star Richie Mo’unga, Export Ultra, and The ACC gave a Ritchie’s bus a special makeover for the...
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Dametra Johnson-Marletti, corporate vice...
The way we watch television and televised ads is changing, and an ADWEEK House session on Wednesday reminded the Cannes...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BeReal Gets Real French photo-sharing app BeReal was a...
Gaming company Supercell cast celebrities and influencers as iconic characters from some of the biggest mobile games in history for...
Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. Thanks for reading! This week, we’re examining the challenges involving...